Tag: Terribly Tiny Tales

The tactical campaign seeks to reshape how global travellers view Sri Lanka by encouraging them to explore the destination across all seasons rather than limiting visits to traditional peak travel periods.

The company has initiated a pre-IPO fundraising round and strengthened its leadership with the appointment of Arnd Benninghoff to its Board of Directors.

The successful execution of YOUNIVERSE highlighted how strategic event planning, strong production capabilities and integrated storytelling can come together to deliver large-scale experiences that resonate far beyond the physical venue.

The event was designed as a structured, multi-batch media programme that ran across five consecutive days, welcoming multiple groups of journalists and content creators. Each batch was given the opportunity to experience the vehicles through detailed product briefings, technical presentations, and on-road drive sessions.

Conceptualised by Saregama’s live events division Saregama Live, UN40 aimed to go beyond the traditional concert format by creating an immersive festival environment where the experience extended across the venue.