The partnership is one of the biggest commercial deals signed by the league ahead of its inaugural season and highlights the growing interest of leading brands in the tournament's future.
As technology continues to redefine the possibilities of live experiences, the Experiential Tech Awards remain a benchmark for recognizing the technical excellence and innovation that bring the industry's most ambitious ideas to life.
The company said it will use the funding to strengthen its wedding services catalogue, expand its vendor partner ecosystem and build out its category management function as it scales operations.