The third edition brought together more than 150 artists from over 15 Indian states and international delegates from more than 20 countries across Europe, Africa, Australia, North America and Asia-Pacific.
If realised, the projects could give Chennai a stronger role in India's international sports calendar while creating new opportunities across sports tourism, events, hospitality, employment and sporting talent development.
Curated and produced by Excurators Events, the multi-city celebration explores India’s cultural relationship with the monsoon through music, storytelling, craft, food, memory and local traditions.
As the number of players continues to rise, the industry is increasingly looking towards deeper engagement, retention and monetisation of existing audiences.