Designed to help riders enhance their skills while experiencing the Ducati lifestyle, the event combined professional training sessions with premium hospitality and immersive brand experiences.
Designed as an engaging showcase of Snapchat’s products and innovations, the experience encouraged attendees to explore, participate, and interact across multiple touchpoints throughout the venue.
With his new mandate, he will now oversee integrated marketing strategies across Samsung’s broader MX portfolio, including smartphones, wearables, and connected ecosystem products.
Through this partnership, THG India aims to expand Vaghani’s global live presence, develop original intellectual properties, and create music-led experiences that blend Indian musical roots with international appeal.