The partnership aims to expand the global presence of regional Indian music, create new opportunities for artists and connect their music with audiences across international markets.
The institution has been established by live event industry veterans Deepak Choudhary, Vinod Janardhan and Jimmy Choudhary, bringing together more than 25 years of experience across events and event education.
The celebration brought together diverse traditions on a single stage, showcasing folk traditions from Kashmir and Rajasthan, classical Bharatanatyam, the cultural traditions of Bengal and the indigenous performing arts of Meghalaya.
The event brought together residents across age groups, who ran, walked and jogged together while embracing the spirit of unity, fitness and community.
In her new role, Aayeer will focus on partnerships and community initiatives as Billboard India continues to expand its presence within the country’s evolving music ecosystem.