The programs will combine classroom learning with hands-on training, live projects, case studies, internships, and mentorship from industry professionals to ensure participants gain practical, job-ready skills.
Malhotra brings over a decade of experience across marketing, content, and business roles. Her earlier experience spans content strategy, brand solutions, marketing, and public relations across media, entertainment, and hospitality sectors.
In his new role, Ashat will lead brand and marketing strategy across the Middle East, North Africa and Russia regions. He will oversee key categories including face care, personal care and baby care, with a focus on strengthening consumer engagement and driving business growth.
Nayyar served as Senior Vice President and Business Head for UMG For Brands, India and South Asia, where she played a key role in building the division from the ground up and strengthening the company’s brand partnerships in the region.
The campaign positions Singapore as a destination that offers deeper, more personalised travel experiences, moving away from algorithm-driven itineraries typically shaped by social media and online platforms.