In his expanded role, Roy will oversee brand strategy, retail, below-the-line marketing and digital performance, taking on a wider mandate across the company’s marketing operations.
In his new role, Deepessh will take on a broader mandate covering product marketing, media buying, full-funnel digital marketing and experiential marketing.
With expertise spanning event fabrication, production, interiors, exhibitions and digital printing, BTS has established itself as a one-stop partner for a wide range of event requirements.
The partnership aims to expand the global presence of regional Indian music, create new opportunities for artists and connect their music with audiences across international markets.
The institution has been established by live event industry veterans Deepak Choudhary, Vinod Janardhan and Jimmy Choudhary, bringing together more than 25 years of experience across events and event education.