Over the decades, the way India celebrates has changed dramatically, but the instinct to gather, connect and create shared memories has remained remarkably constant.
In his new role, Pandey will lead the company’s marketing function in India, overseeing brand strategy, integrated marketing, digital engagement, customer experience and commercial excellence.
The event will combine traditional devotional elements with contemporary live entertainment, bringing together music, cultural performances and immersive experiences centred around Lord Shiva.