Pradipta’s appointment is expected to further strengthen ABD’s marketing leadership as the company continues to build and scale its brand portfolio in the competitive spirits market.
In this role, Saraf will lead the company’s brand strategy, digital marketing and digital transformation initiatives, with a focus on strengthening BCI’s positioning as a trusted insurance partner for individuals and businesses across India.
Tushar Taneja is a marketing professional with over 16 years of experience across brand management, new product development, product launches, digital marketing, and multi-media campaigns across the country.
In his most recent role as Director – Marketing, Iyer was part of the leadership team associated with a reported 15-fold increase in revenue and subscriptions over eight years.