Tag: Drumcode

As new projects come online and more major events make their way to the region, the market is positioned for another period of growth.

Instead of using a conventional celebrity image-led billboard, the campaign puts his recognisable red-and-black checked shirt at the centre of the creative.

The NBA China Games 2026 therefore reflect a growing connection between sports and tourism, where major international competitions are being used not only to attract sports fans but also to create wider destination experiences and support the host city's tourism and events economy.

The event brought together Korean food, music, fandom and interactive experiences, with Zepto aiming to showcase how the growing K-wave in India is moving beyond screens and becoming part of everyday consumption.

The league is being developed as a professional platform to provide hockey players from the state with greater competitive exposure and opportunities to play alongside established Indian hockey talent.