By consolidating its operations in Mumbai, the organisation aims to further strengthen its efforts to identify, train, and support the next generation of Indian motorsport and sim racing talent.
In her new role, Sonam will oversee the hotel's Sales & Marketing function, focusing on commercial strategy, revenue optimization, brand visibility, customer relationships, and business expansion.
The event will bring together collectors, players, investors, vendors, and hobby enthusiasts from across the country to celebrate India's growing collectibles industry.
The partnership is one of the biggest commercial deals signed by the league ahead of its inaugural season and highlights the growing interest of leading brands in the tournament's future.