If realised, the projects could give Chennai a stronger role in India's international sports calendar while creating new opportunities across sports tourism, events, hospitality, employment and sporting talent development.
Curated and produced by Excurators Events, the multi-city celebration explores India’s cultural relationship with the monsoon through music, storytelling, craft, food, memory and local traditions.
As the number of players continues to rise, the industry is increasingly looking towards deeper engagement, retention and monetisation of existing audiences.
The initiative will focus on understanding how Australian Indians engage with sport, how sporting loyalties are formed across generations, and what can help Richmond build meaningful and long-term relationships with the Indian community.
The inaugural edition will be hosted at Cinnamon Life at City of Dreams Colombo and will bring together wedding and event planners, hoteliers, destination representatives, policymakers, fashion designers and other stakeholders from the luxury wedding and hospitality ecosystem.