The collaboration extends beyond on-stage branding and includes social media content, on-ground fan interactions across cities, backstage conversations with Zakir Khan and exclusive audience engagement activities throughout the tour.
As the tournament progresses, fans can access official match highlights on the ICC YouTube channel in multiple formats, including short highlight packages as well as extended versions in both English and Hindi.
The festival will conclude with a grand finale showcasing highlights from the week, followed by the GHAMMAK Honours, Certificates of Participation and Special Recognition Citations.
By consolidating its operations in Mumbai, the organisation aims to further strengthen its efforts to identify, train, and support the next generation of Indian motorsport and sim racing talent.
In her new role, Sonam will oversee the hotel's Sales & Marketing function, focusing on commercial strategy, revenue optimization, brand visibility, customer relationships, and business expansion.