Manvir Singh Anand on How Knight Gourmet Is Shaping Sports Hospitality in India
Manvir Singh Anand explains how Knight Gourmet is positioning hospitality as core infrastructure within India’s rapidly expanding live experiences and sports ecosystem.
Vikita Chaudhary on Why Live Experiences Are Core to KidZania’s Brand Playbook
From seasonal celebrations and large-format brand partners-led events to meaningful brand collaborations, KidZania’s experiential marketing ecosystem is designed to deliver value on multiple fronts—visitor...
Magictap Goes Global, Opens San Francisco Office to Expand International Event-Tech Presence
Magictap Solutions has expanded globally by opening its U.S. office in San Francisco, strengthening its North America presence while delivering tech-driven experiential activations across 17+ countries.
Coca-Cola Elevates Sanket Ray to Lead Emerging Large Markets
Coca-Cola has elevated Sanket Ray to oversee Emerging Large Markets and named Henrique Braun as CEO. The company also appointed Sedef Salingan Sahin as Chief Digital Officer, effective March 31, 2026.
Inside the Mahindra XUV 7XO Launch in Jaisalmer: Gaurav Thakkar on Crafting an Immersive...
Gaurav Thakkar, Director, Mantra Events & Promotion Pvt. Ltd., shares how the Mahindra XUV 7XO launch at Taj Gorbandh Palace was designed as a technology-led, immersive automotive experience.
“At BAE we keep our consumers ‘before anyone else’; Consumer experience is at the...
With I Am Home India Tour, ABP Network has made a compelling statement in India’s rapidly expanding live entertainment landscape. Headlined by Sunidhi Chauhan,...
From Filmmaker to Ecosystem Builder: Supriya Suri’s Vision for Creative Economy Forum (CEF)
Supriya Suri on why India must move from celebrating creativity to economically empowering it, as the Creative Economy Forum pushes for stronger IP, ownership, and creative business frameworks.
South India on the Global Map: The Vision, Risks & Reality Behind Dakshin Stories
From hosting a global icon in Hyderabad to building Dakshin Stories, Sainath Goud Malkapuram is working to reposition South India as a credible, world-class hub for cultural and entertainment experiences.
Inside Influencers Aashna & Aditya’s Two-States Destination Wedding Crafted by Ferris Wheel Diaries
Ferris Wheel Diaries brought influencer couple Aashna & Aditya’s two-culture wedding to life with thoughtful design and layered storytelling at Jim Corbett.
“Experience Is the New Influence”: Tulsi Dhar on the Future of Experiential Marketing
In this conversation, Tulsi Dhar of Page3 explains why brands must stop speaking at audiences and start hosting them, as experiential marketing becomes the future of connection.
Event News
District by Zomato Launches New Campaign For District Play With Floating Pickleball Court
The campaign marks a significant moment in the evolving identity of District Play, positioning the platform as a seamless and modern way for users to access sports and recreational activities without logistical barriers.
Shillong Literary Festival 2026 Opens New Delhi Prelude At Bikaner House
Organised by the Department of Tourism, Government of Meghalaya, the two-day prelude event serves as a lead-up to the main Shillong Literary Festival scheduled to take place later this year in Meghalaya.
Sumadhura Centre Court Pickleball League Kicks Off With Packed Opening Night In Bengaluru
Looking ahead, the league will continue across multiple matchdays with different teams hosting fixtures, combining live sport with entertainment and community experiences.
GoaFresh Returns Bigger at Goafest 2026 With Expanded Participation From Gen Next Talent
The initiative aims to give students first-hand exposure to the industry by enabling direct interaction with professionals and industry leaders, while also helping them build visibility and confidence as they prepare to enter the professional world.
Sunburn Festival 2026 Moves To Mahalaxmi Racecourse With A New Two-Day Format
Scheduled to take place on December 18 and 19, 2026, the festival will now be hosted at the iconic Mahalaxmi Racecourse in Mumbai.