Manvir Singh Anand on How Knight Gourmet Is Shaping Sports Hospitality in India
Manvir Singh Anand explains how Knight Gourmet is positioning hospitality as core infrastructure within India’s rapidly expanding live experiences and sports ecosystem.
Vikita Chaudhary on Why Live Experiences Are Core to KidZania’s Brand Playbook
From seasonal celebrations and large-format brand partners-led events to meaningful brand collaborations, KidZania’s experiential marketing ecosystem is designed to deliver value on multiple fronts—visitor...
Magictap Goes Global, Opens San Francisco Office to Expand International Event-Tech Presence
Magictap Solutions has expanded globally by opening its U.S. office in San Francisco, strengthening its North America presence while delivering tech-driven experiential activations across 17+ countries.
Coca-Cola Elevates Sanket Ray to Lead Emerging Large Markets
Coca-Cola has elevated Sanket Ray to oversee Emerging Large Markets and named Henrique Braun as CEO. The company also appointed Sedef Salingan Sahin as Chief Digital Officer, effective March 31, 2026.
Inside the Mahindra XUV 7XO Launch in Jaisalmer: Gaurav Thakkar on Crafting an Immersive...
Gaurav Thakkar, Director, Mantra Events & Promotion Pvt. Ltd., shares how the Mahindra XUV 7XO launch at Taj Gorbandh Palace was designed as a technology-led, immersive automotive experience.
“At BAE we keep our consumers ‘before anyone else’; Consumer experience is at the...
With I Am Home India Tour, ABP Network has made a compelling statement in India’s rapidly expanding live entertainment landscape. Headlined by Sunidhi Chauhan,...
From Filmmaker to Ecosystem Builder: Supriya Suri’s Vision for Creative Economy Forum (CEF)
Supriya Suri on why India must move from celebrating creativity to economically empowering it, as the Creative Economy Forum pushes for stronger IP, ownership, and creative business frameworks.
South India on the Global Map: The Vision, Risks & Reality Behind Dakshin Stories
From hosting a global icon in Hyderabad to building Dakshin Stories, Sainath Goud Malkapuram is working to reposition South India as a credible, world-class hub for cultural and entertainment experiences.
Inside Influencers Aashna & Aditya’s Two-States Destination Wedding Crafted by Ferris Wheel Diaries
Ferris Wheel Diaries brought influencer couple Aashna & Aditya’s two-culture wedding to life with thoughtful design and layered storytelling at Jim Corbett.
“Experience Is the New Influence”: Tulsi Dhar on the Future of Experiential Marketing
In this conversation, Tulsi Dhar of Page3 explains why brands must stop speaking at audiences and start hosting them, as experiential marketing becomes the future of connection.
Event News
Mitigata Appoints Lalita Nayak as Chief Marketing Officer
The appointment comes at a time when organisations worldwide are increasing investments in cyber resilience and digital risk management amid rising cybersecurity threats.
Shows of India 2026 Concludes Successfully with Strong Industry Backing and Extensive Partner Support
Shows of India 2026 concluded successfully in Delhi, bringing together leading stakeholders from India’s live entertainment and experiential ecosystem with strong support from an extensive partner network.
Mumbai Comic Con 2026 Draws Over 55,000 Fans for a Spectacular Season Finale in...
The convention transformed the venue into a vibrant hub of fandom, featuring immersive experiences, live performances, gaming zones, cosplay showcases, and fan-led activities.
Goafest 2026 to Bring Together Marketing Leaders from 50+ Brands Under One Roof
The 2026 edition aims to create deeper engagement opportunities by enabling delegates to directly interact with senior marketing decision-makers.
Jharkhand State Cricket Association Extends Franchise Bid Deadline for Jharkhand T20 Cricket League Inaugural...
The organisers also confirmed that all other bid terms and conditions remain unchanged as outlined in the Official Franchise Bidding Document.