Korea Tourism Roadshow 2025 Successfully Concludes First Leg Across Four Indian Cities
Through these engagements, KTO India aims to further position Korea as a culturally rich and diverse travel destination, while fostering stronger collaborations with the Indian travel industry.
Maharashtra Launches Convention Bureau to Propel India as a Global MICE Destination
The launch of MCB comes at a time when India is gaining prominence in the global events space, marking a new chapter for Maharashtra and the country’s MICE tourism landscape.
Hexagon Events Manages Multi-City Launch for Jio-bp’s Split Fuel Car
The campaign allowed customers to directly observe the impact of Jio-bp’s high-performance fuels on engine performance.
Laqshya Live Experiences Brings Together 400+ Partners at Lakshya Meet 2025 for Aditya Birla...
Laqshya Live Experiences, an event management company, planned and executed the Lakshya Meet 2025 for Aditya Birla Grasim (Chemicals) at the Grand Hyatt, Dubai.
Hyperlink Brand Solutions Designs and Manages Hindalco’s Rebranding Event
The program included brand storytelling elements, presentations, and discussions that highlighted Hindalco’s direction for the future.
NeoNiche Executes Bose’s Immersive Audio Activation at T-Mobile Arena During CES 2025
This event offered attendees an immersive experience to explore Bose’s automotive audio technology, presented in collaboration with McIntosh and Sonus faber, recent acquisitions by the brand.
Laqshya Live Experiences Executes Godrej’s ‘Unlock the Future’ Brand Repositioning Event
The "Unlock the Future" event on 28th November 2024 marked Godrej's brand repositioning, with launches at Four Seasons, Mumbai & Udayachal High School, Vikhroli, executed by Laqshya Live Experiences.
AITESS Networks Manages Prime and Feastables Launch in India with Mr. Beast, KSI, and...
AITESS Networks created an event that combined premium branding with fan engagement, ensuring the launch made an impact in the Indian market.
Jaswinder Sodhi on HSBC’s Strategic Shift to Experiential Marketing & Creating Premium Experiences
In an exclusive interview, Jaswinder Sodhi, Head of Customer Propositions at HSBC India, discussed the bank’s shift to experiential marketing in the past two years.
Lay’s Partners with HUEMN to Launch Limited-Edition Fashion Collection
Lay's has partnered with HUEMN to launch a limited-edition merchandise collection. This collaboration combines Lay's colors with HUEMN's fashion design, offering a bold new take on style.
Event News
Lemon Tree Hotels Expands Footprint in Tamil Nadu with New Property in Erode
With this new addition, Lemon Tree Hotels continues its commitment to offering quality stays in key cities across India.
Weddings Get a Tech Makeover: How AI Is Changing the Way We Say “I...
As couples seek more personalized, efficient, and immersive experiences, artificial intelligence (AI) is not just a silent partner—it’s the wedding planner, designer, and even the guest entertainer.
India International Music Week (IIMW) heads to Mumbai for its Second Edition
Following a milestone debut edition in Goa in February 2025, which brought together music professionals and artists from over 30 countries and drew nearly 400 delegates from across India and the world, IIMW 2026 is poised to expand its reach, scale and impact.
Main Stage Damaged by Fire at Tomorrowland Site; No Casualties, Investigation in Progress
An investigation is underway to determine the cause of the fire. The Tomorrowland team is coordinating with authorities to evaluate the impact on the upcoming festival schedule.
Brij Hotels Brings Its Signature Boutique Charm to Goa with Brij Paraiso in Saligao
Brij Hotels opens Brij Paraiso in Saligao, Goa — a 9-room boutique retreat blending heritage with slow, soulful luxury.