The Evolution of Nesco: From Beats to Punchlines — And Beyond
With global electronic acts and large-scale cultural formats, Nesco is building Mumbai’s most dynamic entertainment destination.
Blackboard Communications Curates an Exquisite Diwali Celebration for Huda Beauty
Blackboard Communications curated a vibrant Diwali celebration for Huda Beauty, blending festive tradition with modern aesthetics through immersive décor and engaging activities.
Communique Crafts Immersive Idôle Café Experience for Lancôme Idôle Power Launch
Communique transformed EL&N Café into Idôle Café for Lancôme Idôle Power’s launch, hosting 150+ guests and achieving 60M+ reach with a memorable, immersive brand experience.
From Asian Games to Home Soil: How 2026 Promises to Elevate Indian Esports
With PROGA in place and esports back at the Asian Games, 2026 marks India’s shift from legitimacy to long-term esports growth.
Deltin Elevates Goa Street Race Experience as Official Entertainment Partner
Deltin partnered as the official Entertainment Partner for the Goa Street Circuit, integrating premium hospitality and immersive experiences into the Indian Racing Festival weekend.
Anthem Curates Johnnie Walker’s ‘One Step Further’ Experience Across India
Johnnie Walker India and Anthem launched the ‘One Step Further’ IP across Delhi and Mumbai, introducing a cocktail-forward whisky experience led by global mixologist Monica Berg.
Cannes Lions 2024: A Ground-Level View of Experiential Marketing and Event Innovation
Cannes Lions 2025 will underline how creative, interactive brand experiences are becoming a powerful way to connect with audiences.
South India on the Global Map: The Vision, Risks & Reality Behind Dakshin Stories
From hosting a global icon in Hyderabad to building Dakshin Stories, Sainath Goud Malkapuram is working to reposition South India as a credible, world-class hub for cultural and entertainment experiences.
India’s Silent Experiential Revolution: Ankur Kalra on How 2025 Changed Live Experiences
Ankur Kalra, Founder & CEO of Vibgyor, explores how 2025 marked a turning point for India’s live events, as experiences replaced ownership and moments became the new social currency.
WOW Awards Asia 2026 Is Back for Its 17th Edition to Reunite Events &...
WOW Awards Asia 2026 returns to Mumbai for its 17th edition, bringing together leaders from experiential marketing, MICE, weddings and live entertainment.
Event News
ZCL AI: Concept to Show Ready Files in Minutes
With ZCL AI, a new chapter in event content creation begins — one where the distance between an idea and a show-ready experience is shorter than ever.
75+ Years of Independence: A Journey Through How India Celebrates and How Events Have...
Over the decades, the way India celebrates has changed dramatically, but the instinct to gather, connect and create shared memories has remained remarkably constant.
Schneider Electric India Elevates Ratnesh Pandey to Vice President, Marketing
In his new role, Pandey will lead the company’s marketing function in India, overseeing brand strategy, integrated marketing, digital engagement, customer experience and commercial excellence.
From Bhajans to Beats: Delhi to Witness a New-Age Sawan Celebration with ‘Shivotsav 2026’
The event will combine traditional devotional elements with contemporary live entertainment, bringing together music, cultural performances and immersive experiences centred around Lord Shiva.
Chennai Open WTA 250 International Women’s Tennis Championship to Return in November 2026
The tournament will mark the third time a WTA 250 event is being held in India and the second successive year that Chennai hosts the championship.