Percept Platinum, the luxury events and brand management division of Percept Limited, conceptualised, curated, produced and executed the third edition of Sudha Reddy’s Pink Power Run. Held on September 27, 2026, at HMDA Grounds, Hyderabad, the event brought together more than 30,000 participants, athletes from India and overseas, and personalities from sport and entertainment.
The event featured an AIMS-certified 21.097 km Half Marathon and a prize pool of Rs. 75 lakh. Pink Power Run is an initiative of the Sudha Reddy Foundation and MEIL Foundation.
For the third consecutive year, Percept Platinum handled the event across planning, participant engagement, venue management, production, technical infrastructure, talent coordination, branding and on-ground operations.
This edition focused on creating a sports and entertainment experience alongside the competitive race. The production included large-format LED screens, race-day visuals, laser effects, CO₂ bursts, confetti moments and specialised wind effects.
The agency’s responsibilities covered pre-event planning, stakeholder coordination, race-day operations, venue management, production, branding, technical execution, talent and VIP coordination, athlete interface and participant experience.
The third edition also marked the event’s AIMS certification and affiliation with the Telangana Athletics Association, supporting its move towards a more professionally structured competitive racing platform.
The event featured an opening performance by music composer Thaman S, along with personalities including Siddhu Jonnalagadda, Opal Suchata Chuangsri and Vijender Singh.
Pink Power Run 3.0 also introduced the ‘Run For A Cause’ initiative with AIG Hospitals, connecting participant activity with healthcare support and the event’s focus on fitness, preventive healthcare and breast cancer awareness.
Khushi Singh Chaudhary, Vice President – Strategic Planning & Luxury Marketing, Percept ICE said, “Pink Power Run is a powerful example of what can happen when a bold vision is matched by creativity, innovation and the confidence of a client who believes in the journey. Three years ago, we were part of a dream; today, we are proud to have been part of the story that has shaped that dream into an iconic IP. The trust that the Sudha Reddy Foundation and MEIL Foundation have placed in us for the third consecutive year has allowed us to continuously push the boundaries, thinking bigger, creating more immersive experiences and raising the bar on production and execution with every edition. This year, our ambition was to make the extraordinary scale and energy of 30,000+ participants come alive through technology, entertainment, visual spectacle and a meticulously orchestrated experience. For us, innovation is not just about creating the memorable moments; it is about making every element, from the first cue to the final finish, work seamlessly. Being part of this evolution from a dream in Year One to an iconic world-class IP today is something we are immensely proud of.”
With its third edition, Pink Power Run has expanded from a community-focused run into a larger sports and entertainment property combining mass participation, competitive athletics, live entertainment, technology and social impact.
