All That Matters (ATM) is set to return to Singapore for its 21st edition from October 2–7, 2026, bringing together the business of music, sports, gaming, marketing and entertainment under the theme “Where Culture is Currency.”
Produced by Singapore-based Branded, the event will bring together creators, brands, platforms and industry leaders for six days of live music, industry discussions, networking and business opportunities. The 2026 edition introduces a new visual identity and the “MATTERS” logo, designed as a continuous loop to represent connection, collaboration and the exchange of ideas across industries.
The event will follow a festival-to-conference format. From October 2–4, Music Matters Live will take place at CQ @ Clarke Quay, featuring more than 40 international artists across three days of free live music. The programme will then move to the All That Matters Conference at Hilton Singapore Orchard from October 5–7.
The conference will bring together senior professionals from across the music, sports, gaming, marketing and entertainment sectors. More than 100 global speakers and over 2,000 senior decision-makers are expected to participate in the 2026 edition.
The speaker lineup includes executives and leaders from organisations such as Universal Music Group, YouTube, Mastercard, Canva, Microsoft Xbox, NBA Asia, Sony, SoundCloud, Warner Music, WME, Billboard, Singapore GP, HYROX and the Singapore Tourism Board.
The conference programme will explore developments across the industries shaping the future of culture and entertainment, including music, sports, gaming, marketing, technology and AI. The event will also provide opportunities for attendees to connect with brands, creators, industry executives and potential business partners.
Music Matters Live remains an important part of the six-day format, with its free live music programme giving emerging and international artists an opportunity to perform for audiences in Singapore. The 2026 edition will feature artists from multiple international markets as part of the festival programme.
The festival and conference format reflects All That Matters’ broader focus on bringing different parts of the entertainment ecosystem together. Rather than operating as a standalone industry conference, the 2026 edition combines live experiences with business discussions, allowing artists, brands and industry professionals to connect across multiple settings.
With its 21st edition, All That Matters continues to position Singapore as a meeting point for the Asian and global entertainment industries, bringing together professionals from across markets to discuss new business models, technology, audiences and the changing role of culture in the global economy.
