Sofitel Mumbai BKC has appointed Ekta Kanchan as its Director of Marketing, as the hotel looks to strengthen its brand presence and develop culturally relevant, experience-led marketing initiatives.
Kanchan brings over 13 years of experience across luxury hospitality, food-tech, F&B and the alco-bev industry. She has worked on integrated marketing and communications strategies for several hospitality and consumer brands.
In her new role, Ekta will lead Sofitel Mumbai BKC’s overall marketing and communications strategy, focusing on the hotel’s positioning and visibility across rooms, dining, wellness, celebrations and key business segments. Her responsibilities will include digital campaigns, public relations, partnerships, experiences and data-led marketing.
The appointment also marks a full-circle moment in Kanchan’s career. She began her hospitality journey as a management trainee in sales and marketing at Sofitel Mumbai BKC. She later went on to work with organisations including The Westin Mumbai Powai Lake & Lakeside Chalet – Marriott Executive Apartments, Marriott International, Hill Zill Wines, Dineout, Times Internet and Zomato India.
Across these roles, Kanchan has built expertise in brand strategy, communications, digital and social media marketing, influencer collaborations, content strategy, partnerships and experiential marketing.
A graduate of the Institute of Hotel Management, Goa, with a Bachelor of Science in Hotel & Hotel Administration, Kanchan also holds a Post-Graduate Diploma in Advertising & Graphic Design from Wigan and Leigh College, India.
Commenting on her appointment, Ekta said, “Returning to Sofitel Mumbai BKC feels incredibly special, as this is where my journey in hospitality marketing first began. To come back more than a decade later in a leadership role is both a full-circle moment and an exciting new chapter. Sofitel has a distinctive ability to bring together French zest and local culture, and Mumbai offers an extraordinary canvas for that story. I look forward to working with the team to build meaningful experiences, strengthen the hotel’s connection with the city and create marketing that is as commercially relevant as it is creatively compelling.”
