bigbasket, a TATA Enterprise, partnered with Spotify for I-POP Icons LIVE 2026, Spotify’s invite-only live music property celebrating India’s growing independent pop music culture. As the Quick Commerce Partner, bigbasket brought together music, food, lifestyle and convenience through on-ground and digital experiences.
Held at Mehboob Studios in Mumbai, I-POP Icons LIVE 2026 brought together Spotify fans, creators, influencers, media and invited guests for an evening celebrating India’s independent pop music movement.
At the venue, bigbasket created a dedicated bigbasket Street, featuring food, snacking and participating F&B brands. The activation gave attendees an opportunity to engage with participating brands while experiencing the assortment and convenience associated with bigbasket.
The brand also curated a special concert kit featuring products from participating brands across categories including beverages, snacks, chocolates and confectionery, health and nutrition, and beauty and personal care. The kits included a selection of products from brands such as Wow! Noodles, Open Secret, Tata Coffee Grand, Ching’s Secret, Tetley, CLEAR WATER, Bagrry’s, Wagh Bakri, Nissin and Plum.
The collaboration also extended to digital platforms through event-led content and social media amplification, combining the physical event experience with online storytelling around participating brands and products.
Commenting on the association, Arpit Jaiswal, Chief Growth Officer, bigbasket said, “Quick commerce is increasingly becoming a platform for discovery and engagement, not just fulfilment. Our partnership with Spotify for I-POP Icons LIVE 2026 allowed us to connect with consumers in a cultural setting that brought together music, food, lifestyle and convenience, while creating meaningful opportunities for brands on the bigbasket platform.”
The partnership reflects the evolving role of quick commerce among younger urban consumers, with platforms increasingly being used for categories beyond grocery, including food, beverages, personal care and lifestyle products.
For participating brands, the association provided an opportunity to engage with consumers through on-ground experiences, curated product integrations and digital storytelling.
Through its partnership with Spotify I-POP Icons LIVE 2026, bigbasket extended its presence beyond delivery, using a live music and cultural platform to bring brands and consumers together.
