The Department of Tourism, Culture & Media, Government of Ajman, has announced a new incentive-based programme for Indian travel trade partners as part of its three-city networking event across Mumbai, Chennai and Hyderabad.
The programme is aimed at strengthening partnerships with the Indian travel trade, encouraging bookings and supporting visitor growth from India to Ajman.
The Ajman Department of Tourism, Culture & Media ‘Incentive Programme’ will go live on September 15, 2026, and run until December 1, 2026. Under the programme, eligible travel agents will receive a monetary incentive for every passenger booked to Ajman, with the incentive applicable to bookings of 1 to 49 passengers.
The initiative was announced during Ajman’s three-city roadshow, which brought together travel agents, tour operators and other travel trade professionals across three key Indian markets. The event focused on strengthening B2B relationships, increasing awareness of Ajman and showcasing the emirate’s growing range of tourism experiences.
H.E. Mahmood Khaleel Alhashmi, Director General, Department of Tourism, Culture & Media, Government of Ajman said, “India has always been an important market for Ajman, and our engagement with the Indian travel trade has been central to building awareness and demand for the destination. The response to our roadshow reaffirmed the strong potential we see in this market. With the introduction of the new incentive scheme, we wanted to create a tangible commercial opportunity for our trade partners while encouraging them to introduce more Indian travellers to Ajman. We believe that stronger trade partnerships, combined with the right incentives and greater destination knowledge, will help us build sustained momentum and significantly increase Indian visitation to Ajman.”
Neeti Sharma, Director, Intrepid Marketing & Communications said, “The Indian traveller is becoming increasingly curious about destinations that offer a distinctive experience beyond the conventional UAE holiday, and Ajman is exceptionally well placed to meet this evolving demand. Our continued engagement with the travel trade is focused on giving agents the knowledge, confidence and reasons to actively recommend Ajman to their customers. The Ajman Department of Tourism, Culture and Media Incentive Program is a timely initiative that will add further momentum to these efforts, particularly during the upcoming travel window. We look forward to working closely with our trade partners to bring Ajman to the consideration set of more Indian travellers and translate growing destination interest into meaningful visitation.”
Ajman’s India strategy is part of its wider tourism development plans under Ajman Vision 2030. The vision aims to strengthen the emirate as an accessible and well-rounded destination, while supporting tourism, culture and heritage as contributors to economic development and quality of life.
The emirate plans to further develop its offerings across leisure, nature, family tourism, hospitality and business events, while continuing to build partnerships with international travel trade and engage with key source markets.
The new incentive programme forms part of these efforts, combining trade incentives and B2B engagement to encourage more Indian travellers to explore Ajman.
The Department of Tourism, Culture & Media will continue working with Indian travel trade partners to build destination awareness, expand Ajman’s presence in travel itineraries and support sustained demand from the Indian market.
