Network18 has elevated Ganesh Iyer as Chief Marketing Officer, expanding his responsibilities across the organisation’s marketing, branded content and intellectual property businesses.
Iyer was previously the company’s Chief Brand Officer, where he led marketing teams across its news brands and campaigns. In his new role, he will oversee the organisation’s marketing, branded content and IP agenda.
He will work with leadership teams across Network18’s business clusters and brands, including EBN, ILC, News18 Studio, Firstpost, Moneycontrol, Network18 Connected and Creator18.
Marketing heads across these brands will have a dotted-line reporting relationship to Iyer. He will also continue to oversee the central unit led by Sharmistha Gupta, which focuses on strategic pitches, new ideas and brand initiatives. The creative and promo teams led by Aman and Sonali will also continue to report to him.
According to the company, the changes are aimed at giving Iyer a wider organisation-wide role while expanding the responsibilities of other leaders across branded content and studios.
Mihir Bhatt, who joined Network18 in April as Chief Content Officer for News18 Studio, has also been given an expanded remit as Chief Content Officer for branded content. He will lead branded content initiatives across the News18 Studio, EBN and ILC teams, while continuing to report to Shiv for the News18 Studio business.
