Alphakid, a nutraceutical milk mix brand from the house of SunBridge Consumers, partnered with the Lenny Pearce India Tour as its official Nutrition Partner. The three-city tour, held across Mumbai, Delhi and Bengaluru, brought internationally acclaimed DJ and family entertainer Lenny Pearce to India for the first time with the country’s first-ever “Toddler Techno” live experience.
The tour offered families an afternoon of music, movement and play, featuring vibrant visuals, interactive zones and kid-friendly beats based on Pearce’s signature format. The experience brought together young children and parents across the three cities.
As the Nutrition Partner, Alphakid was present across all three venues through hoardings, signage and on-ground activations. In Mumbai, the brand set up a dedicated stall where families could experience Alphakid products. Children also received Alphakid merchandise, including capes and sashes, allowing them to become “Alphakids” for the day.
The sampling activation continued in Delhi and Bengaluru, giving the brand an opportunity to engage directly with parents and young children. Across the three-city tour, the event recorded a combined footfall of more than 4,500 families, with Alphakid engaging and sampling with 3,000 children.
The partnership was aimed at connecting Alphakid with young urban families through an experiential format, moving beyond traditional branding and retail touchpoints. The activation also gave the brand a presence in a family-focused entertainment environment designed for interaction and social sharing.
Anuj Agarwal, Founder & Chairman, SunBridge Group said, “The Lenny Pearce India Tour was a natural fit for Alphakid—bringing families together through moments that are energetic, joyful and memorable. As the Nutrition Partner, we wanted to go beyond visibility and create a meaningful brand experience for children and parents. From product sampling to making kids truly feel Alphakids in the brand capes and sashes, every touchpoint was designed to bring the spirit of being an ‘Alphakid’ to life. At SunBridge Consumers, we believe in building brands through authentic consumer experiences, and this partnership gave us an opportunity to connect with young families at scale in a way that was both engaging and relevant.”
With the India leg of the tour now complete, SunBridge Consumers said it will continue to explore experiential and entertainment partnerships that allow its brands to connect with young families through live experiences.
