Nykaaland is returning to Delhi for its fourth edition from October 23 to 25, 2026. The three-day beauty and lifestyle festival will take place at NSIC Grounds, Okhla, Delhi-NCR, bringing together beauty, music, lifestyle and immersive experiences.
Co-produced by Nykaa and BookMyShow Live, this year’s edition will follow a fairytale-inspired theme. The venue will feature palace facades, glowing lamps, gilded mirrors, heart-shaped carousels and large-scale installations, creating an immersive environment around beauty and lifestyle.
Nykaaland 4.0 will bring together more than 60 global and Indian beauty brands across skincare, makeup, haircare, fragrance and wellness. The international line-up includes Rare Beauty, Huda Beauty, e.l.f. Cosmetics, The Ordinary, Kiehl’s, K18, KAYALI, Pixi, Cetaphil, ISDIN and NYX Professional Makeup.
Rare Beauty will make its Nykaaland debut this year.
The festival will also have a strong K-beauty presence, with brands such as Laneige, Celimax, Round Lab, Medicube, SKIN1004, Abib, TIRTIR, TONYMOLY, Beauty of Joseon, Innisfree, Dr. Althea, Isntree and Purito Seoul.
Indian beauty brands including Nykaa Cosmetics, Kay Beauty, Oziva, Simply Nam, Swiss Beauty, Plum, Dot & Key, Nykaa Wanderlust, Re’equil, Earth Rhythm, Ikonic and Recode will also be part of the festival.
Beyond product discovery, Nykaaland will feature expert-led masterclasses, interactive brand experiences, music and live performances.
Anchit Nayar, Executive Director and Chief Executive Officer, Nykaa Beauty, said, “Nykaaland has become a celebration of the vibrancy and diversity of the growing beauty community in India. It is a chance for beauty enthusiasts to come together with the best brands, artists, experts, and content creators for a weekend of experience, education, and entertainment. As the festival enters its fourth year the participation, energy and excitement is reaching new highs, we look forward to seeing you in Delhi for our biggest Nykaaland yet.”
The entertainment line-up will run across all three days. The festival will open on October 23 with The GGG Party, featuring DJs Suggahunny, Rabab and Kelcy Starr. October 24 will see performances by Stuvi, Navjot Ahuja and Bombay Rockers, while AminJaz, Gurnazar and Sukhbir will perform on the closing day.
Naman Pugalia, Chief Business Officer – Live Events, BookMyShow, said, “With Nykaaland, we set out to create an experience that goes beyond beauty, bringing together artistry, music, culture, community and discovery to create moments that audiences can truly immerse themselves in. The overwhelming response to our debut in Delhi-NCR last year reaffirmed the incredible appetite for such immersive, world-class cultural experiences in the region, and marked an important milestone in Nykaaland’s journey. As we return for our fourth edition this year, we are building on that momentum to make Nykaaland even bigger, more immersive and more relevant than ever before. Our vision has always been to build an IP that brings the best of global and Indian beauty together with entertainment, culture, and live experiences, and this edition is another step towards establishing Nykaaland as a distinctive platform at that intersection of beauty and live entertainment.”
The masterclass programme will feature sessions by Namrata Soni, along with a Huda Beauty masterclass featuring celebrity makeup artist Daniel Bauer and a TIRTIR masterclass with Samaira Sandhu.
Nykaaland 4.0 will also feature a special Tata Starbucks experience, including a pink-hued beverage, customised cup sleeves and festival-themed elements. Vedica Himalayan Spring Water will be the hydration partner for the edition.
Since its launch in Mumbai, Nykaaland has expanded its presence significantly. Its first two editions collectively attracted more than 40,000 beauty enthusiasts and distributed over 5 million product samples.
The third edition marked the festival’s debut in Delhi-NCR, attracting more than 30,000 beauty enthusiasts and bringing together 60+ global and homegrown brands and over 3,000 creators, celebrities and industry icons. The edition featured more than 12 masterclasses and generated over 10,000 pieces of content, reaching more than 190 million people.
With its fourth edition, Nykaaland continues to build its platform around beauty, experiential marketing, entertainment and community, offering audiences opportunities to discover and engage with brands through immersive experiences and live programming.
Tickets for Nykaaland 4.0 are now available on BookMyShow. The festival will take place from October 23 to 25, 2026, at NSIC Grounds, Okhla, Delhi-NCR.
