The Walt Disney Company has appointed Jennifer Creegan as its new Head of Marketing Technology & Operations. Creegan joins Disney after a 27-year career at Microsoft, where she held leadership roles across business, marketing, product and operations.
Most recently, Creegan served as Vice President, Strategy, Business Model & Insights – Xbox. Over the course of her career, she has worked across media, gaming and advertising platforms, with experience in scaling global businesses and technology-led operations.
Announcing her new role on LinkedIn, Jennifer wrote, “The next chapter is here. It is a dream come true to go to Disney. The stories of Disney have been part of my life for my entire life. Getting to contribute to this massive evolution of marketing and work with incredible colleagues to create the most impactful moments for fans is extremely meaningful to me. Thanks for the opportunity Asad Ayaz. I cannot wait to get going!”
As per reports, Creegan will report to Asad Ayaz, Chief Marketing and Brand Officer at Disney. She is set to officially take up the role on September 7.
Her appointment comes as Disney continues to evolve its marketing operations and technology capabilities, with Creegan bringing nearly three decades of experience across technology, media, gaming and advertising.
