Shilpa Sadagopan has been promoted to Director, Music Marketing & Automation at TikTok, marking a new phase in her three-year journey with the platform.
Sadagopan announced the promotion on LinkedIn, sharing that her responsibilities have expanded from managing individual artist campaigns to working on products, creator-intelligence tools and global infrastructure supporting TikTok’s emerging music marketing efforts.
“I’m excited to share that I’ve been promoted to Director, Music Marketing & Automation at TikTok!” Sadagopan wrote.
Reflecting on her journey at TikTok, she said, “Over the past three years, my role has grown from leading individual artist campaigns to building the products, creator-intelligence tools and global infrastructure behind how TikTok markets emerging music.”
During her time at TikTok, Sadagopan has worked across several initiatives within the platform’s music ecosystem. Her work has included the operational launch of Work With Artists, new creator-selection capabilities, SoundOn’s first global live client-reporting dashboard and strategies focused on scaling emerging genres.
She further added, “Along the way, I’ve led the operational launch of Work With Artists, helped develop new creator-selection capabilities, built SoundOn’s first global live client-reporting dashboard and created strategies that helped scale emerging genres.”
In her new role, Sadagopan will focus on taking these initiatives to a global level, including developing creator-selection tools, expanding automation and reporting capabilities, and creating new opportunities for artists and creators.
Shilpa said, “In this new role, I’ll be focused on scaling this work globally,building smarter creator-selection tools, expanding automation and reporting capabilities, and creating new pathways for artists and creators to grow together.”
Sadagopan also thanked the colleagues, leaders, artists and creators who have supported her throughout her journey at TikTok.
Shilpa concluded, “I’m incredibly grateful to the teammates, leaders, artists and creators who have been part of this journey. Excited for what comes next!”
