Halewood Laboratories’ Electrorush and Prorush have been named the Official Hydration Partner and Official Energy Partner respectively for the Indian contingent at the Pickleball World Cup 2026, being held in Da Nang, Vietnam, until September 6, 2026.
The partnership brings Electrorush and Prorush into Team India’s preparation and match-day routine, supporting players with hydration, energy and nutrition during the tournament.
The association also marks Electrorush’s continued focus on sports hydration, with the brand set to launch a new range in collaboration with the Indian Pickleball Association (IPA). The range has been developed with a focus on hydration, recovery and strength for pickleball players as well as everyday consumers.
Halewood Laboratories has been associated with hydration and ORS products for over 30 years. Its partnership with the IPA has also given Electrorush an understanding of the physical demands faced by pickleball players during matches, including fluid loss, calorie expenditure, dehydration, cramps and fatigue.
Speaking on the partnership, Krutin Chaturvedi, Managing Director, Halewood Laboratories, said, “Watching pickleball grow the way it has in India over the last couple of years has been genuinely exciting, and partnering with the IPA felt like a natural next step for us. As Team India takes on the world in Da Nang, Vietnam, we wanted Electrorush to be right there with them – not just as a product, but as part of how they prepare, play, and recover.”
Suryaveer Bhullar, President, Indian Pickleball Association, said, “Our players give everything on court, and having a partner that understands what that demands – physically – makes a real difference. Electrorush has been a thoughtful, committed partner through this build-up, and we’re glad to have them backing Team India as we head into the World Cup.”
Electrorush’s association with pickleball began at the grassroots level, with the brand supporting local pickleball games across India before coming on board for the World Cup.
Alongside Electrorush, Prorush will continue as the Official Energy Partner for the Indian contingent. The brand will support players with its protein products, offering 10g of protein in Prorush Juniors and 15g in Prorush Grown Ups, along with 30 vital nutrients.
The partnership comes as pickleball continues to grow in India, with Team India competing against international teams at the 2026 World Cup in Da Nang.
