Madison World has announced five senior leadership appointments across its media, out-of-home (OOH), content, cinema and sponsorship businesses as part of its “Madison 3.0” transformation strategy.
The appointments span Madison Media Ultra, Madison Media Infinity, MOMS Outdoor Solutions and Madison Turnt, with the group looking to strengthen its specialist capabilities across media, technology and experiential solutions.
Abhishek Bhattacharya joins Madison Media Ultra as Vice President. Based in Mumbai, he will lead a portfolio of brands while driving business development and strategic partnerships. He brings more than 20 years of experience across JioStar, Bloomberg TV India, Times Group, ABP Group and HT Media. He will report to Jolene Fernandes Solanki, COO, Madison Media Ultra.
Gazal Maheshwari has been appointed Vice President, Madison Media Infinity, where she will take charge of key client accounts. Moving from the publisher side to the agency business, she brings more than 17 years of experience in sales and business development across television, sports and digital. At JioHotstar, she managed FMCG and beverage accounts, while her earlier decade at Star Sports included work across properties such as the IPL and ICC Cricket World Cups.
In the OOH business, Nilkant Sastri joins MOMS Outdoor Solutions as Deputy General Manager, South. He will focus on regional growth and brings 16 years of experience across organisations including the Times Group, Nestlé India and WPP.
Abhay Sachar joins as Associate Vice President, Madison Turnt and Anugrah Madison, with responsibility for the West and South regions. His previous experience includes roles at GroupM, Mindshare Fulcrum, VICE Media and MTV.
Meanwhile, Iman Raha has been appointed Vice President, Cinema and Sponsorships, Madison Turnt. He will oversee non-traditional media, sponsorships and cinema advertising, following previous roles at Qube Cinema Technologies and BIG Cinemas.
Commenting on the appointments, Ajit Varghese, Partner and Group CEO, Madison Media and OOH, said, “The expanded leadership structure will strengthen Madison’s specialist capabilities and support the development of integrated solutions as client requirements evolve.”
