Gaurav Singh Chauhan has joined ElevenLabs to lead the company’s events strategy across the Asia-Pacific (APAC) region, moving on from Google India following a nearly 13-year tenure, where he built and scaled experiential marketing initiatives across India and Southeast Asia.
In his new role, Gaurav will focus on using events and experiences as a strategic growth driver for ElevenLabs, supporting the company’s expansion across APAC and strengthening relationships with customers, partners, creators and the wider technology ecosystem.
Speaking about his journey from Google India to ElevenLabs and his vision for the new role, Gaurav said, “My journey at Google taught me that the real power of experiences lies not just in bringing people together, but in making technology tangible, relevant and meaningful in their lives. That is the perspective I’m bringing to ElevenLabs. As the company expands across APAC, I see events playing a critical role in driving growth by creating deeper engagement with customers, partners, creators and the wider ecosystem. The opportunity is to build experiences that help people not only understand what this technology can do but also imagine what they can do with it.”
The APAC region brings together a wide range of languages, cultures and market dynamics, requiring a nuanced approach to experiential marketing. For Gaurav, this presents an opportunity to develop market-specific experiences that reflect local audiences while contributing to ElevenLabs’ broader regional objectives.
At ElevenLabs, which specialises in AI-powered voice and language technology, events can provide a platform to demonstrate the practical applications of its technology and engage audiences beyond conventional product interactions. The focus will be on creating experiences that encourage discovery, conversation and participation around the possibilities of voice technology.
Gaurav’s move marks a new chapter following his extensive tenure at Google India, where he worked across events and experiential marketing and helped develop initiatives spanning multiple audience segments and markets. The experience has given him a strong understanding of how live experiences can translate complex technology into engaging and accessible interactions.
His appointment comes as ElevenLabs continues to expand its international presence and the applications of voice technology grow across sectors. With Gaurav leading its events strategy in APAC, the company aims to build a strong experiential presence in the region while using events as an integral part of its broader market development and growth strategy.
