Treebo Hospitality Ventures (THV) has appointed Nancy Bhasin Singh as Senior Vice President & Head of Brand & Marketing. In her new role, she will lead THV’s brand architecture, marketing strategy and guest experience across its multi-segment portfolio.
Nancy will oversee brand and marketing initiatives across THV’s value segment, including Itsy, Treebo and Treebo Premium, as well as its mid-premium offering Medalio, F&B business and SaaS technology business, Hotel Superhero.
With nearly two decades of experience in consumer strategy, brand building and entrepreneurship, Nancy joins THV after serving as Head of Brand (India) at Lenskart. At Lenskart, she worked on multi-brand strategy, design and positioning. Before that, she founded fashion-swap startup ThisForThat, which was recognised at the TiE Start-Up Expo. She also spent eight years in consumer strategy and advertising at D&H Blurb Communication, part of the Future Group, working with brands including Liberty, Converse and Godfrey Phillips India.
The appointment comes as THV plans to significantly expand its hospitality portfolio, with a target of crossing 2,000 hotels in the value segment and 100 hotels in the mid-premium segment over the next five years.
Sidharth Gupta, Co-Founder & CEO, Treebo Hospitality Ventures said, “As THV scales across multiple hospitality tiers, our mandate is clear: sharpen brand positioning, deepen guest loyalty, and elevate the unit economics of guest experience. Nancy brings a rare mix of large-scale brand building and entrepreneurial agility. Her deep consumer insight will be instrumental as we redefine our brand promises and unlock market share across categories.”
Nancy Bhasin Singh, SVP & Head of Brand & Marketing, Treebo Hospitality Ventures said, “Indian hospitality is undergoing a structural shift driven by an evolving modern traveler. THV sits at a powerful intersection of scale, technology, and market opportunity. My focus is to build sharp, distinctive brands across our portfolio that redefine category standards, drive operating leverage for our hotel partners, and deliver uncompromising value to guests.”
Through the appointment, THV aims to strengthen its brand positioning and differentiate its growing portfolio while enhancing guest experience across its hospitality segments.
