Voltas Beko has elevated Pradipta Roy from Head of Brand Management and Digital Marketing to Head of Marketing Operations.
In his expanded role, Roy will oversee brand strategy, retail, below-the-line marketing and digital performance, taking on a wider mandate across the company’s marketing operations.
Roy announced the move in a LinkedIn post, saying, “Excited to share that my role at Voltas Beko has expanded from Head – Brand Management & Digital Marketing to Head – Marketing Operations. In this role, I’ll be driving the intersection of Brand strategy, Retail, BTL marketing, and digital performance. Grateful to the Voltas Beko team for the trust and looking forward to building on the work we’ve done so far, now with a wider canvas across brand, retail, and digital. More to come.”
Before joining Voltas Beko, Roy held marketing and brand roles at companies including Hindustan Unilever, Tata Consumer Products and Marico. His experience spans brand management, digital marketing, consumer strategy and business development.
In his new role, Roy will be responsible for bringing these functions together to drive integrated marketing efforts across brand, retail and digital.
