Harmeet Singh has built a strong reputation in the UAE’s events and entertainment industry through his event fabrication company, Behind the Scene Decor Cont. LLC (BTS). With expertise spanning event fabrication, production, interiors, exhibitions and digital printing, BTS has established itself as a one-stop partner for a wide range of event requirements.
Over the years, Singh has successfully delivered projects across corporate events, mall activations, exhibition stands, interior design and customised event installations. His focus on quality, timely execution and working within client budgets has helped the company build long-standing relationships with advertisers and event organisers.
Reaffirming this commitment, Singh says, “We are in the service business and my job is to ensure that events take place at the given time and bring utmost satisfaction to my clients.”
A One-Stop Event Production Partner
BTS offers a wide range of services including digital printing, styro works, interior solutions, exhibition stands, metal and event fabrications, and signages. The company caters to event installation requirements from start to finish, supported by its manpower, technical expertise, technology and production capabilities.
The company has developed a reputation for customised fabrication, particularly for corporate events, while working with leading event and advertising agencies.
“We are experts in customised fabrication with a specialisation in corporate events. We work with leading event and advertising agencies and leave no stone unturned in completing the job to the client’s satisfaction,” adds Singh, Managing Director, BTS.
The company also focuses heavily on in-house execution. “We do almost 90 per cent of the job in-house and opt for outsourcing only when required. But BTS takes full charge and believes in ‘sophisticated deliverance’”, he quips.
Being accessible to clients throughout a project is another aspect of BTS’s approach. Singh believes that close involvement allows clients to make important decisions quickly while ensuring that projects remain on track.
Experience Across Events and Production
Singh brings extensive experience across several areas of event production, including audio-visual content, customisation, screen and 3D printing, technical production, stage set-ups and the construction of temporary event structures.
Although originally from Delhi, Singh began his event management and production career in Mumbai before eventually expanding his professional journey internationally.
“My client’s always say, I walked in as a supplier and very soon I made a special place in their hearts”, Singh quotes with pride.
His ability to deliver projects quickly has also become one of his recognised strengths in the industry.
Singh’s pursuit of international opportunities took him to Muscat, while his formal career in the UAE began in 2011. His experience in the region eventually led to the establishment and growth of BTS.
“Working with Wizcraft gave me the confidence boost to do big-ticket projects, and this was the reason that BTS came into being. A strong belief in detailed specification is also one of our highlights at BTS: passionately choreographing the event, ensuring quality production and an eye-catching advertising campaign.”
Innovation at the Core
Innovation remains an important part of BTS’s approach to production. The company works across customised fabrication, staging, digital printing and turnkey production, with each project bringing a different set of requirements.
“We love the dynamic nature of our work where no two days are the same” remarks Singh, highlighting the constantly evolving nature of the events business.
Singh is also optimistic about the UAE’s position as a global events destination.
“The UAE’s event industry is doing very well and is undoubtedly at the centre of the world.”
BTS has worked on government and charity promotion events across the UAE, earning recognition for its execution and production capabilities. Singh also credits the country’s visionary leadership and believes the UAE will continue to attract international branding, promotional and live events.
Combining Creativity with Technical Expertise
Beyond event staging and fabrication, BTS also operates at the intersection of artistic creativity and technical production. Singh believes that successfully delivering an event requires a careful balance between the two.
With an office and warehouse spanning 40,000 square feet, the company has built significant infrastructure to support its operations and project requirements.
Looking ahead, Singh has expansion plans across the GCC, with Oman identified as the company’s first planned outpost. His experience in Oman before moving to Dubai provides a strong foundation for the expansion.
BTS’s ability to execute tailor-made projects according to individual client requirements remains one of its key competitive advantages.
Singh also sees the UAE as more than just a business destination. He believes expatriates have an opportunity to contribute to the country’s continued development and looks forward to working closely with Emiratis as the UAE continues to grow.
With a combination of industry experience, technical expertise, multitasking capabilities and a strong market reputation, Harmeet Singh and Behind the Scene Decor have established themselves as a recognised presence in the UAE’s event management and production ecosystem.
