Virgin Music Group has entered into a global distribution partnership with Sur Music World Pvt. Ltd., one of India’s fastest-growing music labels. The collaboration will combine Sur Music World’s growing catalogue of Bhojpuri and regional Indian music with Virgin Music Group’s expertise in global distribution, audience engagement and digital marketing.
The partnership aims to expand the global presence of regional Indian music, create new opportunities for artists and connect their music with audiences across international markets.
Sur Music World’s Regional Music Focus
Founded in 2019 by Surinder Yadav, Sur Music World established a presence in the South Indian entertainment industry through the acquisition and distribution of Telugu, Tamil, Kannada and Malayalam content across digital platforms.
The company entered the music business in 2023 with a focus on Bhojpuri music and has since grown into one of the recognised labels in the Bhojpuri entertainment ecosystem.
Looking ahead, Sur Music World aims to become a leading multi-language music label in India by producing and acquiring music content across Hindi, Bhojpuri, Haryanvi, Punjabi, Marathi, Magahi and other regional languages.
Commenting on the partnership, owner of Sur Music World said, “At Sur Music World, we are proud and grateful to work with Virgin Music Group. Their highly professional team, quick support, and solution-oriented approach have made every step of our journey smoother. If there’s one partner that truly brings us closer to our goals, it’s Virgin Music Group.”
Nagesh Jadhav, Sr. Content Manager, Music & Video for Virgin Music Group, said, “Sur Music World Pvt. Ltd. Is home to some of the most iconic Bhojpuri superstar artists, including Pawan Singh, Shilpi Raj, Pramod Premi Yadav, Arvind Akela Kallu, Khushi Kakkar, and many others. This partnership brings together their diverse catalogue of Indian content with our expertise in distribution and audience engagement. We’re excited to get started and look forward to expanding the global reach of Bhojpuri music together.”
Through the partnership, Virgin Music Group and Sur Music World will work towards strengthening the international reach of Bhojpuri and other regional Indian music while supporting artists and expanding their audiences globally.
