Bhavan’s College MSEED (Management School of Events & Experience Design) has officially inaugurated its new campus in Andheri, Mumbai, marking a significant development in formal education for India’s live events and entertainment industry.
The institution has been established by live event industry veterans Deepak Choudhary, Vinod Janardhan and Jimmy Choudhary, bringing together more than 25 years of experience across events and event education.
Spread across 20,000 sq. ft., the new campus has been positioned as a Center of Excellence in Event Management and has been established in collaboration with Bhavan’s College and the University of Mumbai.
MSEED offers both a Bachelor’s Degree in Event Management & Experiential Marketing and a Master’s Degree in Event Management, accredited by the University of Mumbai. The programmes provide students with an academic pathway from undergraduate to postgraduate education focused on the events, entertainment and experience economy.
The institute follows a learning-by-doing approach, combining academic education with real-world industry exposure, practical execution, creativity, leadership development and industry integration.
Its philosophy is reflected in the brand ethos #YouLead, which focuses on preparing students for the industry from the beginning of their academic journey through exposure to real-world challenges, processes and opportunities.
Deepak Choudhary, Managing Director, Bhavan’s College MSEED said, “When my generation entered the events industry decades ago, there was no university-validated pathway. It was just raw passion and trial-by-fire learning. With the formal backing of the University of Mumbai and the launch of MSEED, this sector is undergoing an essential educational revolution, one that equips the next generation with a world-class degree tethered to a heavy portfolio of actual mega-events. Our vision is not only to create world-class live experiences, but to develop the talent, infrastructure and policy framework needed to position India as a global hub for the live entertainment industry.”
Vinod Janardhan, Joint Managing Director, Bhavan’s College MSEED said, “With the launch of this state-of-the-art Center of Excellence, we are not just opening an educational facility; we are establishing the world’s largest, most advanced training ground for future event leaders. We believe talent is shaped on the field, not just behind a desk. This mega-campus is designed as a living laboratory where students will manage real budgets, handle live production pressures, and design experiences from day one. We are building the ultimate bridge between classroom education and boardroom execution.”
An Experiential Campus
The new 20,000 sq. ft. campus in Andheri has been designed as an experiential learning environment. Its spaces are themed around creativity, culture, storytelling and experience design.
The campus features a Japanese-themed classroom, African-themed classroom, American Diner-themed classroom and a Cosmo-themed auditorium, along with lakeside classes and interactive simulation spaces.
The campus itself is designed to help students understand how spaces influence emotion, interaction, behaviour and memory, making the physical environment an extension of the learning experience.
Industry-Focused Programmes
The three-year Bachelor’s and two-year Master’s programmes cover areas including event management, experiential marketing, live entertainment, concerts and live events, business events and MICE, wedding planning and design, tourism and cultural events, intellectual property development, and corporate and brand experiences.
As part of its industry-first approach, MSEED has also aligned with Choudhary’s live entertainment company, EVA Live, through the newly unveiled EVA Calendar.
The calendar will provide students with opportunities to participate in upcoming live-entertainment IPs and gain practical experience beyond conventional internships. Students will be embedded backstage and in technical production roles for projects including a collaborative creative show with Subhash Ghai’s Mukta Arts, A.R. Rahman’s Wonderment Tour, the Bollywood Music Project, international stadium tours and corporate expositions.
Applications for both the Bachelor’s and Master’s programmes are currently open for eligible candidates. Corporate stakeholders interested in collaborating with the Live Events Development Cell can connect with the MSEED campus administrative office.
