The Pinwheel Project, an exhibition focused on moms, kids and families, is returning with its 18th edition, The Festive Edit 2026, on August 18, at Nehru Centre, Worli, Mumbai. Held in association with INC.5, the exhibition will bring together more than 100 curated brands from across India under one roof.
The Festive Edit 2026 will feature homegrown and premium brands from Mumbai, Delhi NCR, Ahmedabad, Jaipur, Surat, Chennai, Pune, Kolkata, Bangalore and other cities. The exhibition will offer visitors a range of products across festive fashion, Rakhi gifting, accessories, educational products, baby essentials and food.
The event will also feature The Style Storie Edit, curated by Tanaz Doshi and Azmina Rahimtoolah. The showcase will bring together contemporary women’s fashion from emerging and established designers. In association with INC.5, visitors can also explore a selection of footwear and handbags combining style, comfort and quality.
Founded in 2017 by working mothers Aditi Kapur, Ragini Vakil and Shouger Merchant Doshi, The Pinwheel Project has grown into a curated shopping destination for parents and children, bringing together brands across categories.
Shouger Merchant Doshi, Co-founder, The Pinwheel Project said, “At The Pinwheel Project, we’re always looking to elevate the experience for our visitors with a fresh fashion dimension to this year’s Festive Edit, complementing our thoughtfully curated mix of brands and making the event even more exciting for families.”
Ragini Vakil, Co-founder, The Pinwheel Project said, “We wanted this Festive Edit to capture the joy of the season. From shopping and food to discovering new brands, we’ve created a vibrant space where families can spend quality time together and celebrate the festive spirit.”
Aditi Kapur, Co-founder, The Pinwheel Project said, “As working mothers, we’ve always believed shopping should be effortless. The Pinwheel Project brings together trusted, thoughtfully curated brands under one roof, making it easy for families to discover quality products and shop all their needs at one go.”
Tanaz Doshi and Azmina Rahimtoolah, Co-founders, The Style Storie Edit, said, “The Style Storie Edit was created to spotlight fashion that’s stylish, wearable and accessible. Through this collaboration with The Pinwheel Project, we’re introducing visitors to designers and labels that bring fresh perspectives to festive dressing. We wanted to create a space where women can explore contemporary fashion, experiment with new styles and discover brands that feel both exciting and relevant to their everyday and festive wardrobes.”
With shopping, fashion, food and family-focused offerings, The Pinwheel Project Festive Edit 2026 aims to provide visitors with a one-stop destination to shop, discover and celebrate the festive season.
