thumpN, India’s AI-native live entertainment platform, has partnered with All About Music as the official ticketing partner for AAM X, the 10th edition of the music industry gathering. The event will take place from August 25 to 27, 2026, at the Grand Hyatt Mumbai.
Over the past nine years, All About Music has brought together professionals from across the Indian and international music industry. The platform has recorded more than 25,000 attendees, 1,200 artists and 1,500 speakers from over 30 countries, with participation from brands including Spotify, YouTube Music, Red Bull and Meta.
Previous editions have featured artists and industry figures including A.R. Rahman, Arijit Singh, Shreya Ghoshal, Javed Akhtar, Sunidhi Chauhan and Sid Sriram, alongside global music executives such as YouTube’s Lyor Cohen, Scooter Braun, IFPI chief Victoria Oakley and BandLab’s Meng Ru Kuok.
“All About Music has spent a decade building one of the most important platforms for India’s music industry, which is exactly why this partnership matters to us,” said Varun Khare, Founder, thumpN. “thumpN is built on a simple belief that the next phase of live entertainment comes from platforms and organisers working far more closely together, well beyond the point of ticketing. That means helping audiences discover, engage with and actually show up for the shows worth showing up for. All About Music X is the kind of thing we want to back, built by people who understand their audience, their community and their culture. We’re proud to partner with them for this landmark edition.”
The 10th edition, AAM X, will focus on the changing landscape of the music industry, with discussions centred on technology, discovery, business and the future of music.
The line-up includes Usha Uthup, Shilpa Rao, Chaar Diwaari, Aditya Rikhari and producer Karan Kanchan, among others. The programme will also feature technology and discovery conversations with Pete Tong and Glenn McDonald, who spent more than a decade working with Spotify.
The business programme will feature Vijay Subramaniam of Collective Artists Network and Magnetic Fields co-founder Munbir Chawla. Girish ‘Bobby’ Talwar, co-founder of OML and co-creator of NH7 Weekender, and Priyanka Khimani, founder of Khimani & Associates, Billboard India and Women in Music India, will also participate.
International perspectives will come from SXSW’s Pixie Weyand, MUSEXPO founder Sat Bisla and MusicTech Japan’s Takayuki Suzuki, with more speakers expected to be announced.
Across three days, AAM X will feature live showcases, pitch sessions, masterclasses, roundtables, open Ask Me Anything sessions and matchmaking opportunities for industry professionals.
As official ticketing partner, thumpN will provide its AI-native discovery and ticketing infrastructure for the event. thumpN founder Varun Khare and strategic advisor Shreyas Srinivasan, who previously built and scaled Paytm Insider before founding thumpN, will also be part of the AAM X speaker line-up.
The partnership brings together All About Music’s decade-long industry platform with thumpN’s focus on technology-driven discovery and ticketing for live entertainment.
