Zee Music Company has appointed Shrirang Deodhar as Associate Director – Music Marketing, strengthening its focus on regional music as competition grows across India’s expanding vernacular music market.
In his new role, Deodhar will lead marketing initiatives for Zee Music’s regional repertoire across India. He will oversee campaigns aimed at expanding the label’s presence across multiple languages and connecting with regional audiences.
Deodhar joins Zee Music after spending more than three and a half years at Saregama, where he worked on building and marketing the company’s regional music catalogue. During his tenure, he led campaigns across Bhojpuri, Haryanvi, Bengali, Gujarati, Marathi, Odia and devotional music.
His role at Saregama also involved working closely with artists and digital streaming platforms to promote regional music and expand audience engagement.
Deodhar brings more than 15 years of experience across media, entertainment and marketing. Before moving into the recorded music industry, he held roles at Ogilvy & Mather, 92.7 BIG FM, Discovery Inc. and Shemaroo Entertainment.
At Zee Music Company, Deodhar will focus on 360-degree marketing campaigns, strategic partnerships with digital platforms, data-driven audience insights and artist-focused promotional initiatives. His mandate will be aimed at strengthening Zee Music’s regional music presence across India.
The appointment comes as regional music continues to play an important role in India’s music streaming ecosystem. With audiences increasingly consuming music in multiple Indian languages, Zee Music Company’s focus on regional repertoire is expected to support its growth across diverse markets.
