Auckland Convention Bureau, part of Tātaki Auckland Unlimited, has appointed BRANDit as its India market representative to strengthen Auckland’s visibility and consideration among India’s outbound meetings, incentives, conferences and exhibitions (MICE) market.
As part of the mandate, BRANDit will engage with MICE travel companies, corporate travel planners, professional conference organisers and association networks across India. The partnership aims to build greater awareness of Tāmaki Makaurau Auckland’s business events offering, including meetings, conferences and incentive travel.
Auckland offers Indian MICE planners a combination of business events infrastructure and destination experiences. As Aotearoa New Zealand’s largest city and economic gateway, Auckland features event venues, quality accommodation, dining options and waterfront spaces, along with access to nature and outdoor experiences.
Business programmes can combine meetings with experiences such as harbour sailing, visits to the Sky Tower, vineyard lunches on Waiheke Island, sporting events at Eden Park and trips to Rangitoto Island. This allows Auckland to be positioned as a multi-day MICE destination rather than simply an arrival point for travellers visiting New Zealand.
Auckland Convention Bureau supports planners with destination advice, venue and supplier recommendations, incentive itinerary ideas, bid support, accommodation guidance and local expertise. The New Zealand International Convention Centre, the country’s largest purpose-built convention, exhibition and entertainment venue, is also expected to further strengthen Auckland’s business events infrastructure.
Speaking on the appointment, Ken Pereira, Head of Business Events at Tātaki Auckland Unlimited, the home of Auckland Convention Bureau, said, “India is a market we see strong potential in, especially as planners look for destinations that can deliver a meaningful business event experience, not just a venue. Auckland has a compelling offer for meetings, incentives and conferences, but we also recognise the importance of building familiarity in-market. Through our partnership with BRANDit, we want to work more closely with India’s MICE trade and help planners better understand the breadth of Auckland’s offering and how the city can fit into their future programmes.”
Lubaina Sheerazi, CEO and Co-founder, BRANDit, said, “For Indian planners, Auckland offers the appeal of a destination that feels fresh, yet structured, reliable and high-quality. It brings together the strength of a modern business events city with the wider pull of New Zealand’s nature, culture, food and outdoor experiences. We see strong potential to grow Auckland’s consideration among corporates and MICE planners in India who are looking for destinations that deliver both business value and a memorable delegate experience.”
The partnership will focus on trade engagement, destination education, market intelligence, public relations outreach and business development across key Indian cities. Through these efforts, Auckland Convention Bureau and BRANDit aim to strengthen Auckland’s presence within India’s MICE market and encourage more Indian planners to consider the destination for future business events.
