Percept ICE successfully conceptualised and executed the Force Motors National Dealer Meet 2026, held on 4–5 May 2026 at JW Marriott Pune. The event brought together more than 300 dealer partners, senior leaders and stakeholders from across India.
Held under the theme “Nayi Soch, Nayi Udaan”, the two-day conference focused on Force Motors’ future growth strategy, business performance, innovation and dealer engagement. The agenda featured leadership presentations, business reviews, strategic roadmap discussions and product showcases highlighting the company’s commercial and utility vehicle portfolio.
A major highlight of the event was the national unveiling of the new Force Traveller N Range, with the dealer meet serving as its official launch platform. Percept ICE designed the reveal with immersive staging, integrated storytelling and seamless production, offering dealer partners an exclusive first look at the new vehicle range. Simultaneously, the Percept Group also executed an integrated pan-India print advertising campaign for the Force Traveller N, extending the launch beyond the event.
The conference also recognised top-performing dealers from across the country through an awards ceremony celebrating excellence and contribution to the brand’s growth. Networking sessions, interactive discussions and business engagement activities further strengthened collaboration between Force Motors and its dealer network.
Vidya Alva, Chief Operating Officer, Percept ICE, said, “The Force Motors National Dealer Meet 2026 and the pan-India ad campaign for the Force Traveller N Range were conceptualised as far more than standalone initiatives – they were designed as a strategic brand experience that brought together vision, performance, and purpose under one unified strategy. Anchored by the theme ‘Nayi Soch, Nayi Udaan’, our objective was to create an environment that celebrated the dealer network’s achievements while inspiring confidence in the brand’s future direction. From compelling storytelling and engaging content to the precision of the product reveal, every element was thoughtfully curated to reflect Force Motors’ evolving ambitions and market leadership. The impactful unveiling of the Force Traveller N Range at the National Dealer Meet, followed by the integrated pan-India advertising campaign, marked a significant milestone in the brand’s next phase of growth and innovation. We are proud to have delivered this landmark experience for Force Motors, supporting another significant milestone in the brand’s journey.”
From concept to execution, Percept ICE delivered an integrated business experience that combined strategic communication, experiential storytelling and large-scale production, reinforcing Force Motors’ vision for its next phase of growth.
