Klook hosted the India and Middle East edition of its flagship creator community initiative, Kreatorverse IN x ME 2026: Unfiltered – Beyond the Feed, bringing together more than 50 travel creators for a week-long immersive journey across Kuala Lumpur and Ipoh in Malaysia.
The programme was designed to strengthen connections within the creator community while encouraging authentic, destination-first storytelling. Participants explored both iconic attractions and lesser-known destinations, creating content that showcases Malaysia’s culture, heritage, hospitality and local experiences for audiences across India and the Middle East.
The itinerary included visits to KL Tower, Orbit Restaurant, Batu Caves, Genting Highlands and Sunway Lagoon Kuala Lumpur, along with local experiences such as Jalan Alor, Concubine Street, limestone cave temples and Sunway Lost World of Tambun in Ipoh.
Klook said the initiative also highlights its commitment to expanding Muslim-friendly and culturally relevant travel experiences across Malaysia. According to the company’s Travel Pulse 2026 Report, four in five travellers now book experiences influenced by content they discover on social media.
Marcus Young, Vice-President, Global Marketing, Klook, said, “A single moment captured by a creator can quickly influence where and how people choose to explore. At Klook, we aim to spark joy in travel discovery by bridging creator-led inspiration with authentic experiences, making it easier for travellers to turn what they see online into memorable journeys they can book with just a few taps. Kreatorverse is designed to translate social-first inspiration into bookable travel moments, connecting authentic storytelling with seamless travel discovery on Klook. Over the last seven days, we were delighted to host an ensemble cast of 60 content creators, who demonstrated how authentic creator storytelling can bridge inspiration with action.”
Delhi-based content creator Harkirat Kaur Kukreja (@harkiratkukreja) said Kreatorverse offers an excellent platform for creators to exchange ideas.
Harkirat said, “Over the last week, we interacted with a diverse set of content creators across geographies to exchange ideas and celebrate the spirit of travel with authentic story-telling. Klook is a must for family travel. I have been attached with the Klook family for the last four years and it has been a great experience.”
Japan-based Indian content creator Ankit Purohit said, “Klook is incredibly convenient to use and offers a clear, user-friendly dashboard that helps creators understand their audience’s preferences. I personally use Klook for both planned and spontaneous travel, especially when I need to book last-minute tickets or activities. Having had consistently positive experiences with the platform, I confidently recommend it to my followers through my affiliate content and travel videos.”
Shivam Tyagi, Marketing Lead, Klook India and Middle East, said, “Travel today is driven as much by inspiration as it is by intent. They’re looking beyond destinations and focusing on the experiences that truly matter to them. At the same time, creators have become a trusted source of inspiration, influencing not just where people go, but what they choose to do once they’re there. According to Klook’s Travel Pulse 2026 Report, four in five travellers have booked activities inspired by content they discovered on social media. That’s exactly what Kreatorverse is designed to enable—bridging the gap between inspiration and action, making it seamless for travellers to discover incredible moments through creators and book them instantly on Klook.”
The seven-day programme concluded with the Kreatorverse Gala Night at the Weil Hotel in Ipoh, featuring a panel discussion on “AI, Creativity & Community: What’s Next?” and the Kreator Awards, which recognised creators for their storytelling, creativity and impact.
