Procam International has partnered with Exhibetter Global to launch PLAYSCAPE, a new experiential platform that will debut during the Vedanta Delhi Half Marathon race week. Positioned as an evolution of the traditional race expo, PLAYSCAPE aims to bring together brands, runners, businesses, creators and communities through experiences focused on movement, wellness, innovation and commerce.
Built around the philosophy, “More than an expo. A landscape of active living,” the platform is designed to create an ecosystem where participants can discover new products, ideas and experiences while connecting with stakeholders from the sports and wellness industry.
Commenting on the initiative, Vivek Singh, Joint Managing Director, Procam International, said, “PLAYSCAPE extends the race week experience beyond the marathon by creating a shared platform for engagement and discovery. Yogesh Vyas, Chief Executive Officer, Exhibetter Global, added that the collaboration aims to establish PLAYSCAPE as India’s premier expo for sport, fitness and wellness by combining Procam’s event expertise with Exhibetter Global’s exhibition capabilities.”
Inspired by the constellation, the PLAYSCAPE identity represents connection, discovery and guidance. The inaugural PLAYSCAPE Expo will take place at Yashobhoomi Convention Centre, Hall 1C, Dwarka, New Delhi, from October 15 to 17, 2026, as part of the Vedanta Delhi Half Marathon race week.
