boAt today announced its partnership with Legacy, a community-led talent platform judged by KR$NA and Raftaar, reinforcing the company’s commitment to supporting emerging creators, communities and cultural movements shaping the aspirations of young India.
The partnership builds on boAt’s long-standing association with music, creators and youth culture. Since its inception, the company has focused on making premium audio products more accessible while collaborating with artists, musicians and cultural icons to support communities that encourage creativity and self-expression. Through its collaboration with Legacy, boAt will back a platform dedicated to nurturing the next generation of talent.
According to the company, hip-hop has emerged as one of the strongest examples of how communities influence culture. What began as an independent movement has evolved into one of India’s most influential creative ecosystems, enabling artists from diverse backgrounds to reach national audiences. Through Legacy, boAt aims to support this next wave of creators and the communities driving the movement forward.
A boAt spokesperson said, “At boAt, we’ve always believed that the strongest communities create the biggest cultural movements. Every generation has creators who redefine music, challenge convention, and inspire millions. Legacy represents that spirit. Through this partnership, we’re proud to support the next generation of artists and the communities helping them build India’s cultural future.”
KR$NA said, “Having been associated with boAt as a brand ambassador, it’s exciting to now extend that partnership through Legacy. It’s great to see a brand continue to invest in the culture beyond campaigns and become part of a platform that helps discover and nurture the next generation of hip-hop talent. Hip-hop has always been driven by the community, and every new voice deserves the opportunity to be heard.”
Raftaar added, “Every generation creates its own sound and its own culture. Legacy is about discovering those voices, but it’s equally about the community that supports them. We’re proud to have a brand like boAt backing this movement. When brands invest in communities rather than simply moments, they help strengthen the entire ecosystem and empower the next generation of artists.”
The company said that as new forms of music, entertainment and creator-led communities continue to shape India’s cultural landscape, boAt remains committed to supporting the people, platforms and communities driving the next wave of creativity and culture.
