Warner Music India has announced the strategic expansion of its Artist Services & Expanded Rights (ASER) division, strengthening its focus on artist development, management, A&R, live touring, and brand partnerships. The move reinforces the company’s vision of building a full-spectrum entertainment ecosystem that supports artists at every stage of their careers.
The expanded ASER division will work across music, live entertainment, brand collaborations, sync and licensing, helping artists build sustainable and globally scalable careers. Working closely with Warner Chappell Music India, the division aims to create more opportunities through creative collaborations and commercial partnerships.
ASER has already played a key role in several high-profile projects, including strategic integrations at the Women’s Premier League featuring Ayushmann Khurrana, Shruti Haasan, Jonita Gandhi, and Hanumankind. The division has also facilitated brand collaborations such as Jameson x King x Sanjith Hegde, Darshan Raval x Dubai Tourism, and recently secured a major partnership making Darshan Raval the face of Sony India’s premium audio portfolio.
The division’s global capabilities were also showcased through the collaboration between Sting Energy and Alan Walker on The Sting Within Me, which launched at the Barcelona Grand Prix and crossed one million Spotify streams within seven days of its release.
Speaking on the expansion, Jay Mehta, Managing Director, Recorded Music and Publishing, India and SAARC, Warner Music India, said, “Artists are building brands, shaping culture, and creating value across multiple touchpoints. This expansion reflects our commitment to building a truly integrated ecosystem, one that supports artists to unlock new opportunities, add value to their careers, and build lasting cultural and commercial impact in India and beyond. Our ASER team is here to help turn brilliant talent into global superstars.”
Anisha Gaba, Associate Director & Head of ASER, Warner Music India, said, “ASER was built on the belief that artists deserve an ecosystem, not just a release plan. By bringing together developing emerging talent, forging global collaborations, producing live experiences, securing sync opportunities and establishing brand platforms with staying power, the division focuses on creating meaningful opportunities that support every stage of an artist’s journey. Our goal is to build culturally relevant platforms that strengthen careers, expand audiences, and create lasting value for both artists and partners.”
With the expansion of ASER, Warner Music India aims to create new opportunities for artists, brands, and creators while further strengthening its presence across music, live entertainment, and cultural experiences in India and global markets.
