Virgin Music Group (VMG), the world’s leading partner to independent artists, labels and entrepreneurs, has announced a global distribution partnership with acclaimed Gujarati folk artist Rajesh Ahir. The agreement covers both Rajesh Ahir’s future releases and his complete existing music catalogue.
The partnership marks a significant milestone in Rajesh Ahir’s musical journey and aims to bring Gujarati creativity, storytelling, and musical excellence to audiences across the world.
Rajesh Ahir shared his excitement about the partnership, saying: “Music has always been my way of connecting with people and sharing stories that come from the heart. Working with Virgin Music Group is the start of an exciting new chapter in my journey. Their global infrastructure makes them the ideal partner to help take my music to audiences far and wide, and I look forward to creating songs that continue to inspire, entertain, and leave a lasting impact.”
Hailing from Dhaneti village in Kutch, Gujarat, Rajesh Ahir is a renowned Gujarati folk singer, musician, and performing artist. He is widely recognised for his contributions to Gujarati folk and devotional music through popular songs including Maan Na Mohanji, Dwarika Ni Sheriye, Kana Ne Makhan Bhave, Aavje Mogal, and Mava Tari Murti. Known for blending the rich traditions of Kutch and Gujarati folk music with contemporary influences, Rajesh continues to preserve the region’s cultural heritage while connecting with younger audiences.
Commenting on the collaboration, Amol Suryavanshi, Label Manager at Virgin Music Group, said, “Rajesh Ahir is a remarkable artist whose authenticity, creativity, and connection with his audience makes him truly special. We’re excited to work closely with Rajesh and help him take Gujarati music to listeners across India and around the world.”
The partnership reflects Virgin Music Group’s continued focus on supporting independent artists and expanding the global reach of regional Indian music.
