OREO brought BTS fever to Mumbai with a special event celebrating the launch of its limited-edition OREO x BTS Korean Sweet Pancake Cookies in India. The event brought together Bollywood actor Tiger Shroff, creators, fans, and pop-culture enthusiasts for an immersive experience inspired by the globally popular music group BTS.
Since announcing the collaboration with BTS, OREO has witnessed overwhelming excitement from fans across the country. Social media platforms were flooded with fan posts, countdowns, and conversations, making the launch one of the most anticipated brand collaborations of the year.
To mark the occasion, OREO transformed the venue into a vibrant South Korean Night Market, featuring interactive engagement zones, photo opportunities, product experiences, and an Easter Egg Hunt inspired by the collaboration. Attendees also got an opportunity to taste the new OREO x BTS Korean Sweet Pancake Cookies, inspired by hotteok, the popular Korean sweet pancake.
Actor Tiger Shroff joined the celebrations and interacted with fans during the event.
Sharing his experience, Tiger Shroff said, “The energy at the event was electric. It was truly special to experience the passion and excitement fans have for this collaboration firsthand. I love how these limited-edition OREO Korean Sweet Pancake Cookies beautifully bring together flavour, fandom, and a sense of discovery. Inspired by Korean street food culture, this unique flavour gives fans an exciting OREO twist while celebrating BTS’ incredible journey and their deep, global connection with fans.”
