Brij Hotels, part of the IHCL brandscape, has announced an exclusive collaboration with renowned fashion designers Rohit Gandhi and Rahul Khanna. The partnership brings together the worlds of luxury hospitality and contemporary Indian fashion, reflecting the growing demand for experiential and lifestyle-driven luxury.
As part of the collaboration, Brij Hotels will offer exclusive stay privileges to the designers’ VVIP clientele. Guests will receive complimentary two-night stays at select Brij Hotels properties, including Brij Paraiso in Goa, Brij Sone Bagh in Bandhavgarh National Park, and Brij Pola in Jawai, among others.
The association is designed to create meaningful and memorable experiences for discerning guests who value authenticity, craftsmanship, and personalised luxury. Both brands share a commitment to detail, storytelling, and curated experiences that go beyond traditional brand engagement.
Speaking about the collaboration, Rohit Gandhi and Rahul Khanna said, “At RGRK, we’ve always believed luxury extends beyond clothing; it’s about the overall experience and the emotions attached to it. Our association with Brij Hotels felt very organic because both brands value detail, atmosphere, and a certain sense of understated indulgence. There’s a shared appreciation for craftsmanship, storytelling, and creating experiences that feel personal and memorable rather than excessive.”
Commenting on the partnership, Udit Kumar, Co-founder, Brij Hotels, said, “At Brij Hotels, we have always believed that travel and hospitality are extensions of a person’s lifestyle. Through this association with Rohit Gandhi and Rahul Khanna, we are bringing together two worlds that cater to guests who value authenticity, individuality, and meaningful experiences. We are delighted to welcome their patrons into the Brij family and offer them an opportunity to discover India’s rich cultural landscapes through our hotels and experiences.”
The collaboration highlights the increasing convergence of fashion, travel, and hospitality, offering consumers unique experiences that blend luxury, culture, and lifestyle in meaningful ways.
