Virat Kohli’s lifestyle and sports brand One8 marked a significant milestone with the launch of ONE8WORLD at a grand event held at Yashobhoomi Convention Centre, New Delhi, on 21 June 2026.
The launch brought together fans, industry stakeholders, and members of the media to celebrate the next phase of the One8 journey. Designed as a large-scale experiential event, the premiere showcased the brand’s evolving vision as a global sports and lifestyle movement built around performance, ambition, and purpose.
Entry to the event was linked to the purchase of eligible One8 footwear through the District app, creating a unique product-led engagement model that connected consumers directly with the launch experience. Attendees received exclusive access to the event through QR-code-based admission linked to their purchases.
The event generated widespread attention following a collaboration announcement featuring cricket icon Virat Kohli and popular Punjabi singer Karan Aujla. Their association created significant excitement across social media, with fans eagerly anticipating the crossover between sport, music, and lifestyle culture.
One8 has evolved from a sportswear and athleisure brand into a broader lifestyle platform inspired by Kohli’s philosophy of pushing boundaries and pursuing excellence. The brand positions itself as a global high-performance sports brand built from India, designed for individuals driven by ambition and achievement.
The launch of ONE8WORLD represents a new chapter in the brand’s growth strategy as it continues to expand its presence across sports, lifestyle, footwear, and experiential platforms. With Virat Kohli at the forefront, the brand aims to strengthen its connection with consumers while building a global community around performance, passion, and purpose.
The Delhi launch further reinforced One8’s position as one of India’s most prominent athlete-led brands, bringing together culture, entertainment, and sport in a celebration of ambition and achievement.
