Maybelline New York has partnered with Spotify India to launch MAYBE IT’S MY STAGE, a first-of-its-kind cultural IP that brings together the worlds of makeup and music through an immersive live experience.
The collaboration debuted with an exclusive event headlined by acclaimed singer Nikhita Gandhi, who embodies the values of confidence, individuality, and self-expression championed by Maybelline New York.
The event brought together makeup enthusiasts, music lovers, creators, and media for an evening celebrating creativity, culture, and authentic self-expression. By combining the universal appeal of music with the transformative power of makeup, Maybelline New York aims to create experiences that go beyond beauty products and foster meaningful cultural connections.
Guests also experienced some of Maybelline New York’s bestselling products, including the Super Stay Lumi Matte Foundation, the Super Stay Matte Ink Liquid Lipstick with up to 1,000-touch resistance, and the Sky High Mascara. Designed for India’s dynamic climate and fast-paced lifestyles, the products demonstrated long-lasting performance throughout the evening.
At its core, MAYBE IT’S MY STAGE celebrates the belief that everyone deserves a platform to express themselves. Through this collaboration with Spotify India, Maybelline New York continues to champion confidence, creativity, and individuality while connecting with consumers through music, beauty, and shared experiences.
