Percept Live and Hyp-Ent. are set to bring Grammy-nominated global R&B star Trey Songz to Mumbai for an exclusive performance as part of ICONiQ White Nights on 19 July 2026 at The Dome.
Positioned as more than just a concert, the event promises an immersive ICONiQ White Nights Experience, blending music, fashion, nightlife, and culture. Guests will be encouraged to embrace the signature all-white dress code, creating a visually striking celebration inspired by the contemporary spirit of the ICONiQ brand.
The intimate setting of The Dome will offer fans a rare opportunity to experience Trey Songz up close, with a venue designed to deliver an energetic and immersive live music experience.
The concert also marks a significant moment for India’s live entertainment landscape, as large-scale international R&B performances remain relatively rare. With a career spanning nearly two decades, Trey Songz has built a global fanbase through chart-topping hits including “Say Aah,” “Bottoms Up,” “Can’t Help But Wait,” “Heart Attack,” “Na Na,” and “Slow Motion.” Known for his dynamic stage presence and signature blend of R&B, hip-hop, and pop, the artist is expected to deliver one of Mumbai’s most anticipated music events of the year.
Amar Sinha, Managing Director, ABD, said, “Global music experiences have evolved beyond entertainment to become defining cultural moments for a new generation of consumers. As New India becomes increasingly connected to global culture, audiences are seeking experiences that bring together music, fashion, lifestyle, and self-expression. ICONiQ White has been built for this evolving consumer, with a positioning rooted in contemporary culture, individuality, and aspiration. Bringing a global icon like Trey Songz to India through the ICONiQ White Nights experience is a natural extension of that vision. For us, this association goes beyond sponsorship; it is an opportunity to place the brand at the centre of cultural moments that are immersive, memorable, and relevant to our consumers.”
Nikhil Uniyal, Business Head, Percept Live said “Today’s audiences are looking for more than just a concert. They want immersive, shareable experiences that create lasting memories. Trey Songz Live in Mumbai has been designed with exactly that vision in mind. From the premium intimacy of The Dome to the visually striking White Night theme, every element has been curated to deliver a truly elevated experience. As India’s appetite for global music and culture continues to grow, we’re proud to bring fans a unique event that combines world-class talent with the energy, excitement and sophistication of modern live entertainment.”
Sonal Shah, Head – Brand Partnership and Sponsorship Sales, Percept Live, said, “This event sits at the intersection of music, culture, fashion, and lifestyle, making it a powerful platform for brands looking to engage India’s next-generation urban consumers. The exclusivity of a one-night-only Trey Songz performance, combined with our immersive White Night experience, presents a unique environment for impactful brand storytelling and audience engagement.”
The one-night-only event is expected to bring together music lovers, fashion enthusiasts, and urban audiences for an evening celebrating international music, premium experiences, and contemporary culture.
